Recent Entries

  • Konstruc Site Rebuild Notes for Construction & Industry Teams

    Konstruc Site Rebuild Notes for Construction & Industry Teams I started this rebuild on a Tuesday night for an unglamorous reason: the phone rang twice in one hour from two different site managers asking the same question—“Can you update the project page, but don’t break anyth...
  • Running Braga for a Fashion Store: Decisions, Tradeoffs, Outcom

      Braga Fashion WooCommerce Theme — A Practical Site Rebuild Log I didn’t switch themes because I was bored or chasing a new look. I switched because my store had a quiet problem: the site was “working,” orders still came in, but every small change took longer than it ...
  • An Elementra Rebuild Diary: Less Creativity, More Control

    An Elementra Rebuild Diary: Less Creativity, More Control I didn’t plan to rebuild this site. The rebuild happened the way most rebuilds happen in real life: one small request landed at the wrong time, I opened the editor, and I realized I no longer understood my own site. Not in a dramatic ...
  • Elementra as a Daily Driver: An Admin Log, Not a Showcase

    Elementra Field Notes: Keeping Elementor Sites Coherent Over Time I didn’t switch to Elementra because I wanted a fresh “theme look.” I switched because I was tired of the slow, quiet breakdown that happens in many Elementor-based sites: the first version is fine, the second month...
  • Elementra Rebuild Notes: Keeping Elementor Sites Maintainable

    Elementra Rebuild Notes: Keeping Elementor Sites Maintainable I didn’t adopt Elementra because I wanted a new “look.” I adopted it because I wanted to stop fighting my own editing workflow. If you run multiple WordPress sites (or even one that you actually maintain week to week), ...
  • Arikon – A Responsive WordPress Blogging Theme

    A Calm Rebuild Log for a WordPress Blogging & Magazine Website I rebuilt a content site—half blog, half magazine—using Arikon – A Responsive WordPress Blogging & Magazine Theme after I noticed a problem that wasn’t visible in traffic graphs. Pageviews looked fine. Po...
  • Astralla – Horoscope and Astrology Theme nulled

    A Calm Rebuild Log for an Astrology & Horoscope Website I rebuilt an astrology content site using Astralla – Horoscope and Astrology Theme after I noticed a pattern that was easy to miss if you only looked at pageviews: people were landing, scrolling, and leaving in ways that suggested th...
  • Astralla Site Log: Keeping an Astrology Blog Calm, Fast, and Co

    A Calm Rebuild Log for an Astrology & Horoscope Website I rebuilt an astrology content site using Astralla – Horoscope and Astrology Theme after I noticed a pattern that was easy to miss if you only looked at pageviews: people were landing, scrolling, and leaving in ways that suggested th...
  • Razzi Field Log: Reducing Ecommerce Friction Without Noise

    A WooCommerce Store Rebuild Log (What I Changed, Not What I Sold) I didn’t touch this store because it “looked outdated.” I touched it because it behaved inconsistently, and that inconsistency was turning into support load. I used Razzi – Multipurpose WooCommerce WordPress T...
  • Gymat Website Rebuild Log: Fixing the Quiet Leaks in a Gym Site

    Gym Website Rebuild Log: What I Changed and Why It Worked I started this rebuild on a Monday morning after a weekend of “normal” traffic and “abnormal” outcomes. The gym’s ads were running, the Instagram posts were steady, and the site wasn’t down. Yet the leads ...
  • TaxiPark WordPress Setup Log: From Messy Requests to Clear Book

    A Taxi Service Website Rebuild Log (What I Actually Changed) I didn’t start this rebuild because I wanted a new look. I started it because the site was doing something subtle and expensive: it was letting urgency leak out of every page. Taxi customers don’t “browse” the way...
  • EDS Psychology Theme: Notes From a Calm Site Rebuild

      EDS Counselling Site Rebuild: A Real Admin Log I didn’t pick EDS – WordPress Theme for Psychology/ Counselling Health because I wanted a “fresh design.” I picked it because I was tired of the quiet failures that happen on service websites—things that don’...