Kaiyi Auto is a Chinese automobile brand that was established in 2014. It is officially a joint venture between two major Chinese automotive giants: Chery and COSCO Shipping. However, it is most widely recognized as a sub-brand of the Chery Holdings Group, similar to how Lexus is related to Toyota.
The brand was originally created to target the entry-level and value-for-money segments of the market. By leveraging Chery’s extensive experience in manufacturing and engineering, Kaiyi aims to produce affordable, reliable, and feature-rich vehicles for modern consumers.